Unlike most street art, INSA‘s
murals weren’t made to be seen in person – they’re best viewed online.
That’s because the UK-based artist painstakingly paints, photographs and
re-paints each of his works several times over in order to create these
amazing animated GIF images.
Each piece is created with movement in mind, with the artist
envisioning the final animated result as he paints each step. What looks
like a relatively ordinary mural when passed on the street becomes
mesmerizingly kinetic when seen as a final work of art.
These made-for-the-internet works of physical street art defy the
conventional wisdom that art is best appreciated in person, though it
would still be nice to check out all of the details up close. The
internet brings what was once hyper-local to the masses.
In an interview with Adobe,
INSA says “I realized I was viewing more paintings online than in real
life, the majority of art I was accessing was on the internet. Whether
that was street art from around the world, or exhibition openings on
blogs, and it disheartened me a little, because although it was great to
be able to see so much work, I realized this was never the way the
artist would have intended for their work to be seen. So I thought an
interesting way to play with this idea was to create art specifically to
be viewed online: to the point that you could not actually see it in
reality. So, in fact, the internet becomes the best viewing platform for