A nearly-life-sized, faceted white paper horse
bursting out of a wall in an urban setting can’t fail to grab your
attention. Bolder and more dynamic than a two-dimensional poster, this
3D papercraft project by Xavier Barrade from the design firm FOAM promotes the song ‘Horses’ by UK-based band Dry the River.
The horses were created in Google Sketchup, then printed, folded and
assembled by hand. Each one took about 35 hours to complete. Watch the
whole process, from printing to the public’s reaction, in this
In cities, where signs and advertisements covering virtually every
surface compete for the eyeballs of passersby, posters can be easy to
overlook. This installation project doesn’t just draw in curious
onlookers, it breaks up the monotony of daily life for pedestrians and
integrates some much-needed art into the urban landscape.